Great candidates want to be inspired. FACT. 

Talent seeks inspiration from a prospective employer in at least 5 ways:

Organizational Purpose

Inspire by telling and selling the organization’s journey, vision and ambition; not only to perspective employees but recruiters who represent the organization in the market place. It’s key.

Role Purpose

Great hires don’t tend to jump jobs without the detail; their career decisions are too precious to risk on a whim.

Prepare in advance the purpose behind the role, before advertising or meeting with speculative candidates. Give the scope of the role the time and thought it deserves. Generic job descriptions don’t inspire so what you commit to paper must be specific to the role. Decide on the key KPIs to be delivered in the first 12 months and that will help shape your job description.

The Work

Be proud, make time and show it.

The Team 

Introduce great candidates to at least one of your own “A team” during the interview process. Great people want to work with other great and inspirational employees.


Be authentic, honest and open about your existing culture but make sure you are aspiring to build a culture that is conducive to great work.

Check out Dan Pink’s video on motivation in the workplace.